SEO Copywriting Guide: How to Rank Higher & Engage Readers

Even If You Don’t Know What “SEO” Means Yet

🧠 Wait, What Is SEO Copywriting?

SEO stands for Search Engine Optimization — aka, how you help Google find your stuff.
Copywriting is writing with a goal — like selling, teaching, or building a brand.

Put ‘em together? You get SEO copywriting:
✨ Writing that helps your content show up on Google and makes people want to click, read, and share it.

Think of SEO copywriting like giving your blog post a treasure map, so readers (and Google) can find it.

Why Should Small Business Owners Care?

Because your blog posts, product descriptions, and social media captions can actually do the heavy lifting for you — 24/7.

With good SEO copy:

• More people find your business online 💻
• You look like an expert (even if you’re just starting out) 📈
• You build trust = more sales + more leads 💰

It’s like hiring a salesman, a cheerleader, and a street sign — all in one piece of writing.

✍️ How to Write SEO Copy That Ranks + Engages (No Fancy Degree Needed)

Let’s break it down into baby steps:

1. Start With the Right Keywords

Before you write, Google what your readers are searching for. Use free tools like:

• ubersuggest (Find Keyword Ideas)
• AnswerThePublic (See What People Are Asking)

💡 For this post, our keywords are:
SEO copywriting, rank higher, and engage readers.

2. Write Like You’re Talking to a Friend (Not a Robot)

Your content should sound like a convo, not a textbook.

✅ Yes:

“Want more eyeballs on your content? Here’s the trick.”

❌ No:

“Effective audience acquisition is contingent upon…”

Pretend your reader is your cousin asking, “Hey, how do I get more people to read my blog?”

3. Use Headings, Bullet Points, and White Space

People skim. Google skims, too.

✅ Break your content into chunks
✅ Use headings (like these!)
✅ Lists make info easy to snack on

Think of it like writing in Lego blocks instead of one giant brick.

4. Add Internal + External Links

Google loves helpful content. Help your readers by linking to:

• Your other posts (internal links)
• Helpful tools or sources (external links)

🔗 Try linking to this blog post later:
“7 AI Tools That Made Me My First $50 in Affiliate Commissions”

5. Use a Tool That Makes Writing Easy (And SEO Even Easier)

Wanna skip the “I don’t know what to write” brain fog?

Try:

🛠️ Typeshare – The all-in-one writing platform

• Write → Publish → Track what works
• Templates, SEO tips, & headline help
• Publish to all your platforms in 1 click

Problem-Solver CTA: Struggling to create content that gets attention?
👉 Typeshare helps freelancers and small biz owners write smarter, not harder.

🧪 Bonus tool:
🧠 Writelytic – AI-powered content optimizer

• Gives your writing a “grade” and shows how to improve
• Use code: WEGET5OFF for 5% off

🧰 Free & Paid Tools To Improve Your Copywriting Skills

Here’s your starter kit to becoming an SEO copywriting ninja:

🆓 Free Stuff:

• Hemingway Editor (https://hemingwayapp.com) – Make your writing clearer
• Grammarly (https://grammarly.com) – Fix typos & grammar
• Neil Patel’s Blog – Free goldmine for beginners

💸 Paid but worth it:

• Copyhackers Courses – Copywriting masters (start at $49)
• American Writers & Artists Institute (AWAI) – Career-level training
• Writelytic & Typeshare (Linked above) – Tools that teach while you use them

💼 What Jobs Can SEO Copywriters Do?

Once you’ve got the skill, here’s what you can actually do with it:

Job Title	What You Do
Blog Ghostwriter	Write blog posts for businesses (they get the credit)
Website Copywriter	Write home/about/services pages
Email Marketer	Write emails that sell or inform
Social Media Writer	Create captions, tweets, and ads
SEO Content Specialist	Write content that ranks and converts

Where to Find Work:

• Fiverr – Start small, build A reputation
• FlexJobs – Legit remote jobs
• Writers Work – Beginner-friendly job board
• Facebook groups (search “freelance copywriting”)
• Cold emailing local small businesses!

🎉 Let’s Wrap It Up (TL;DR)

SEO copywriting isn’t just for marketing pros or computer geniuses.
It’s for YOU — the small biz owner, side hustler, or hobby blogger who wants more people to read, click, and care.

Start with:

• ✅ Keywords
• ✅ A friendly tone
• ✅ Helpful structure
• ✅ Tools like Typeshare and Writelytic

Write for real humans. Sprinkle in some SEO magic.
And boom, you’re ranking, baby.

Want to get better every time you write?

📢 Don’t miss out:
👉 Try Typeshare.co now — and start publishing smarter

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